I received a tweet recently asking me to define motion graphics. An excellent question, and one I thought we could consider as a group. These days motion graphics is hot. More and more people are getting into it thanks to cheaper, more powerful hardware and software and an abundance of training and inspiration available online.
For me, motion graphics is the satisfaction of executing an idea that moves people
But what does motion graphics mean? Wikipedia gives the practical meaning here, but what does it really mean beyond the techniques? I remember when my mother turned 70, I prepared a montage of photos, by scanning them (around 100) and animating them to music using pans and zoom within Adobe After Effects. When the video was played at the birthday gathering, my family and friends were weeping throughout and afterwards. This was truly touching to witness and has stayed with me for over a decade since that time. So for me, motion graphics is the satisfaction of executing an idea that moves people. Getting just the right mix of vision and audio that touches the emotions.
What about you? Is it simply fun making cool stuff that moves? Is it the challenge of creating or recreating the latest cool look? Is it important to you that your work touches people? Have you ever been in a situation where your work has physically moved someone?