As a broadcast designer there are many terms one must understand in order to know what the hell a client is asking for. The problem is people use different names for the same thing. When I was first asked for a Clusterbuster I thought the guy wanted some kind of chocolate bar. So once and for all I’d like to create a list of broadcast terminology that we can all use, and I’d like you to be involved. I’m going to start off by listing some of the terms I use and what I know to be the definition, and other names (I’ll include more as I remember). If you have alternate name for the same thing, or know of something I’ve missed, let us know:
Lower Third Super (lower third, super strap, strap, banner): A graphic that sits at the bottom third of the screen and includes information, most commonly someone’s name. The type on them can be a “slug” (ex. 5-alarm fire) or a “locator” (123 west elm st) or an “identifier”. (Joe Six-Pack from East Wherever)
Full Frame Super A graphic, usually text, that covers the entire frame.
Snipe 5-10 second lower third animations that play during the show promoting some other show or what’s coming up.
Interstitial (Clusterbuster): A short show (up to 5 minutes) that is broadcast in-between full length shows.
Promo (Promotion): A sequence that advertises an upcoming show.
Bumper (Next, Promo): A short sequence (5-10 seconds) that plays in-between shows, that advertises an upcoming show(s).
Play Off (Pingel, Bump in): A short sequence that plays before an advertising break.
Play On (Pingel, Bump out): A short sequence that plays after an advertising break.
Packshot (End Page, End Board): A graphic at the end of a promotion that includes the date and time of a show(s).
Ident (Station ID): A short animation that culminates with a channel’s name/logo. Used to brand a channel.
Animatic: A rough animated storyboard used to give some idea about the timing of a sequence.
Opening Title (Open, Leader, Intro, Intro sequence): The sequence that plays at the beginning of a show to open the show.
Billboard A commercial right after a show or promo. For example, “This program was made possible by “brandname”. Preferably with the same design treatment as the program before it.
Classification (Netherlands = NICAM, Ratings bug): Graphic before a program designed to inform viewer of age suitability for that program. Can also be a bug.
Bug A small graphic that appears in the corner of the screen, used to identify a channel, show etc.
Transition (Swipe) A short animation that acts as a transition between segments of a show. It has a logo or is designed according to the content.
Slate A graphic placed at the beginning of sequence used to display information about the sequence, for example Duration, Format, etc.
Over The Shoulder (OTS) The graphic that sits over a news anchors’s shoulder.