London-based motion artist Tiago Higgs created this spot for American Express. I asked Tiago if he could tell use a little more about it:
“I did this video while at my full time contract at Spectrecom Films, Ben Ken as Creative Director, Rob Jowers Producing and myself and Neil Grunshaw (freelance) doing graphics.The deadline would have been dead crazy if we had to model everything in there, so some objects were purchased and others modelled by us. Initially the tables were supposed to be real footage but we soon realised it was looking cheap because there would be no parallax between objects like glasses and other objects, so I decided to go full steam ahead and model and texture the backgrounds myself. With client amends there was a lot of back and forth between After Effects and Cinema 4D but we eventually got it finished”.