This ident was created using Maxon Cinema 4D, Adobe After Effects and plug-ins from GenArts, Boris FX, FX Factory, Video CoPilot and textures from Greyscale Gorilla and The Pixel Lab.
The main section of the blower started with a rounded Rectangle spline modified to remove the bottom rounding and flatten the base. This was then extruded, converted to polygons and modelled to add the flat top and side struts.
The original rounded rectangle was extruded, converted to polygons and modelled. Using the same rectangle spline as the block ensured that this section registered perfectly with the main section.
The bolts were modelled from a Tube object, with an Instance object used to create the duplicates.
A Cogwheel spline and Circle spline were combined using a Spline Mask object, extruded, then combined with Tube objects to create the main gear.
Bolts for the main gear were added using Cloner object with radial distribution.
The logo was extruded from Illustrator splines and positioned on a plate extruded from a rounded Rectangle spline. The rivets were duplicated using Instance objects.
The Edge To Spline command was used to split off a spline from the top of the block. This was then extruded, converted to polygons and modelled.
Bolts were created using n-Side spline objects united using a Spline Mask object, then extruded. The washers are extruded Circle splines. The bolts were duplicated and positioned using Cloner objects.
The top of the blower was created using rounded Rectangle splines and a Loft. Generally all elements were created with low polygons and dropped into a Subdivision Surface for smoothing.
The flaps were created using extruded Circle splines and the levers were box modelled. All of the flap elements were grouped inside the Flap Rotator null.
The flap Circle splines and rounded rectangle were combined using the Spline Mask object, extruded and converted to polygons, from which the arches were cut out. I intentionally used less control cuts on the arches to give them a more rounded appearance, which works well with the Chrome material.
The grill was created in Illustrator, imported and extruded. I find it easier to create these kinds of patterns in Illustrator.
The cables are a combination of Tubes, low resolution Cylinders and Sweeps.
The belt was created by combining an inner and outer Bezier spline inside a Spline Mask object then extruding.
The bonnet was box modelled. The Edge To Spline command was used to create the Trim spline, which was then dropped into a Sweep with a flattened Circle spline.
The finished model.
The tight framing of the shot made it unnecessary to model anything more than a simple windscreen and bonnet. A simple Cube was placed below the bonnet and extended up under the windscreen to ensure that no light or background could be seen through any gaps and that the windscreen was dark.
The HDR image made a huge difference to the overall illumination and is reflected beautifully in the chrome. The logo was still too dark at this stage.
Placing two Area lights helped the logo to stand out better. It’s important not to over illuminate and lose detail, which gives more flexibility when grading in After Effects.
Depth of Field was activated and adjusted to make it quite narrow, keeping the logo area in sharpest focus.
This view shows the two Area lights and the front and rear blur positioning on the Physical camera.
The gear was animated on the Z axis. Keyframes were set for the Offset U parameter of the Leather Black material to create the illusion that the belt was also moving, Motion blur was enabled for the final render.
The blower was nested inside a Null object with a Vibrate tag. Low settings for the X Position and Z Rotation make the blower vibrate slightly from side to side.
The background environment was rendered separately from the blower in Cinema 4D, imported into After Effects, brightened using Curves and blurred using Sapphire RackDefocus.
The blower was rendered in 32bit Open EXR format and comped on top of the background in After Effects.
Multi-passes and object buffers were used to darken the windscreen, brighten the flaps and increase the reflection in the bonnet.
The initial grade was done using Curves to brighten the image and tweak the blue channel.
Video CoPilot Optical Flares provided a subtle flare.
The final grade was done using Boris Continuum Complete Two Strip Color.
Sapphire Grain was used for some very subtle film grain.
FX Factory Pro’s Heat effect was used for the the heat haze look.
FT-Lens Distortion was used for subtle chromatic aberration.
A subtle increase in exposure finished off the look.