Aharon Rabinowitz

Aharon Rabinowitz is widely recognized in the world of motion graphics but how much do you actually know about him? In this up-close and funny chat, we discuss how Aharon started in the industry and his years working with Creative Cow and now Red Giant Software. Aharon also speaks openly about the online tutorial phenomenon, copying tutorials and paying for training, plus his Holomatrix plug-in.

Discuss
  1. MARS
    Reply

    This series has to be treasured forever…
    MARS

    • John Dickinson
      Reply

      Hi MARS, I’d better be sure and make a backup then 🙂 Best, John.

  2. rev65
    Reply

    Another great one, John! Loved hearing Aharon being so passionate about his work and things AE. Kudos!

    • John Dickinson
      Reply

      Thanks rev65, Aharon’s passion is truly infectious! Best, John.

  3. gautch
    Reply

    I love how you guys talked about not slapping a tutorial onto your reel. We see this time and time again and it gets old. Learn from that tutorial and make some of your own! Great interview! Thanks guys!

    • John Dickinson
      Reply

      Hi Gautch, thanks for your input. Best, JD.

  4. Aharon Rabinowitz
    Reply

    Thanks for taking the time to talk with me!

    On a personal note, I just wanted to thank John for being a great friend. we’ve known each other a long time, and though we don’t get to hang out too often, we do iChat a lot. He’s a truly nice and genuine guy, and someone I come to for advice and a good laugh. John – you rock!

    • John Dickinson
      Reply

      Likewise Aharon, I’m lucky to be able to call you a friend 🙂 Best, John.

  5. Rob Birnholz
    Reply

    Fantastic, as usual. Thanks John! “¦and Aharon, of course! Where would we be without you guys.

    • John Dickinson
      Reply

      Thanks Rob, without us you’d probably be spending less time in front of your computer and more time outside! 😉 Best wishes, John.

  6. Jim Hines
    Reply

    My son and I really, really miss being able to go to the AENY meetings. A live stream would be welcome and cool but I’m certain there is no way to capture on digital stream the energy that exists in that auditorium. Not to mention the the free give aways : – )

    I was wondering when you would have Rabinowitz on this series and I thought possibly after AETuts beat you to the punch you might leave him off the list. Really happy that you didn’t. Aharon is the Butch Cassidy to Kramer’s Sundance Kid. Now we need to find a “nick” for you John. Suggestions anyone?

    Rock on!

    • John Dickinson
      Reply

      Hi Jim, there are interviews and then there’s Unplugged 😉 Best wishes, John.

  7. Hussin Khan
    Reply

    Hey JD, thank you for spending you time and efforts of bringing us the industry leaders up close and personal in your unplugged series. In the interview, both of you mentioned free tutorials which I noticed are mushrooming all over the internet and I agree with Aharon that we should learn the process and not the end-results. There are also those who offer free templates to be scrutinised for the sake of learning which in my opinion is great! I wish you all the best and good health.

    • John Dickinson
      Reply

      Thanks for your input Hussin, always great to hear from you. Best wishes, John.

  8. Ethan Asad
    Reply

    Two Motion Graphics Gurus.. Wow… Thanks John And Aharon for your efforts.

    • John Dickinson
      Reply

      Hehe, every time someone calls me a guru I get this image of Mike Myers in the Love Guru! Thanks Ethan.

  9. Naveen
    Reply

    This is an excellent series! I am far away in India.. but have been following you both for so long that it makes me feel as if I have known you both for ages… Thanks again John for bringing them closer to us..

    Cheers!

    • John Dickinson
      Reply

      Hi Naveen, greetings to you in India. I’m pleased that you are feeling more connected through Unplugged! Best wishes, John.

  10. Adriel
    Reply

    Unplugged is the hottest motion graphics show on the net right now, hands down in my opinion. Thanks for your hard work and inviting such awesome guests onto the show. I will definitely RT this for you John.

    • John Dickinson
      Reply

      I love that Adriel! Thanks for retweeting 😉 Best, John

  11. Thorsten Miess
    Reply

    I love these unplugged interviews.
    Its a great way to learn about getting into the industry. Everywhere you see tutorials about how to approach something but this is definitely a great way to gain some information from the pro ´s about their stories and working in the industry itself.
    Thanks for that! Hope to see some more!

    • John Dickinson
      Reply

      Hi Thorsten, thanks for your support, there are plenty more where this came from! best, John.

  12. John Dickinson
    Reply

    Thanks Mathias, you’re welcome.

  13. Steve
    Reply

    John, Thank you for this fantastic interview with Aharon Rabinowitz. I also want to thank you, Aharon, creative Cow and all the others who take the time to create tutorials and put them online for free. Each tutorial I go through I gain valuable knowledge. I’m sure I am one of many people around the world who greatly appreciate the time and effort you guys put into it.
    You guys Rock, Thanks!
    Steve in Sacramento, California USA

    • John Dickinson
      Reply

      Thanks Steve, I appreciate you taking the time to give feedback. Best, John.

  14. Dave
    Reply

    I actually had to email All Bets Are Off with a technical question and I was very surprised to actually get a response back from Aharon himself.

    I credit you and Aharon and Andrew for making me more than just an AE button pusher. Thanks Guys!

    • John Dickinson
      Reply

      Good to hear Dave!

  15. James
    Reply

    When I went through your interviews and saw Aharon wasn’t on here, I thought maybe you guys were “on the out’s” with each other. He was the first person I ever saw doing a AE tutorial, on what I also thought was his site, Creative Cow(s). I am very happy to see you were able to get him on here, and to hear him just chat about the business. It’s really nice to see the camaraderie of the A&E peeps out there, working to help each other. I have many creative disciplines under my belt now, and this is the only one I have seen, where creatives are helping each other.
    Thank you so very much for sharing.And thank you to everyone who creates!

    • John Dickinson
      Reply

      Hi James, it’s a pretty tight industry, most of use know or at least know of each other. Aharon and I met about 5 years ago. Best, John.

  16. John Dickinson
    Reply

    Glad you enjoyed it Ahmed. Cheers, John.

  17. John Robbins
    Reply

    Great show guys.

    When it comes to charging for tutorials, I heard it best from someone speaking about open source software (it may have been Stu, but I can’t remember now). The beach and the ocean may be free, but that doesn’t mean that the guy teaching surfing lessons should just give away his time…

    Keep up the wonderful work!

    • John Dickinson
      Reply

      Nice one John, thanks for that. Best, John.

  18. Hafeez
    Reply

    Honest, Humble and Serious :-). Thatz Aharon I guess !!! Super.
    Also John, remember – “Unplugged with John” is still pending. I wish all these guys (Aharon, Andrew, Maltannon, Eran, Harry…) would interview you together. That would be some fun. Good day.

  19. Johnny
    Reply

    GREAT ONE!!!!
    a hell of advise to those persons out there who claim to call their stuff original and all they do is copy a tutorial.
    thanks to both of you guys for sharing time and knowledge.
    I think something that I would like to hear more about him is what motivates him to get into AE and become a technical guy, (maybe more about his process).

    • John Dickinson
      Reply

      Hi Johnny, I’m sure Aharon has read your comment and will keep that in mind. Best, John.

  20. Nigel
    Reply

    John,
    love the unplugged its fantastic!! Loved the section in this where Aharon and yourself talk about the importance of learning process of AE, as a beginner to understand the process of creating dynamic animations is vital to extend your own creativity. thanks again Nigel

    • John Dickinson
      Reply

      You’re welcome Nigel, I’m glad you’re finding it valuable. Best, John.

  21. Benjamin Eshagpoor
    Reply

    I certainly second (or third, fourth or fifth) what Aharon said at the end, JD. Your site is a pleasure to come to. It’s great learning about AE or C4D or other programs, but I love what you’ve been doing over the last year with BOD. Truly amazing tools!

    Keep up the good work!

    • John Dickinson
      Reply

      Thanks Ben, much appreciated! Regards, John.

  22. abhay sharma
    Reply

    I am gettting addicted to your websbite John.
    lots of great stuff here which is very useful as well.
    to Aharon Rabinowitz, you are my first internet guru of AE
    I still was thinking that creative cow is yout websiste.

    thanks very much for this great unplugged.

    • John Dickinson
      Reply

      Thanks Abhay, glad you are visiting often! Best, John.

  23. Siraz
    Reply

    UNPLUGGED! its real plugged me to get inspired…Thanks Bro John…Best Wished for You and Specially for your unplugged series….

  24. Ryan
    Reply

    I always enjoy listening to these while designing.
    Excellent as always!

    • John Dickinson
      Reply

      Hi Ryan, do you watch them from Motionworks or via podcast? Best, John.

  25. Steve Dilley
    Reply

    Thanks again, John. Good interview.

    :Steve

    • John Dickinson
      Reply

      You’re welcome Steve. Best wishes, John.

  26. Tim Visterin
    Reply

    Dear John,

    First off all, thanks for the unplugged series, they really contribute to my general knowledge of after effects and they are fun to watch.

    I am so relieved to find out that even Aharon is a self taught graphic designer.
    I started with after effects 2 years ago and seriously fell in love with. (even at 40!!!).
    I taught I never was going to be able to compete with the youngsters who just got out of college until I found Aharon Rabinowitz at the creative cow. I think I ate a tutorial or two a day and made everything he was showing in order to get a grip in after effects: solids, nulls,
    adjustments, expressions, time remapping,…etc., I all learned through Aharon.
    Of course I had my specialized books on AE but those tutorials were my little university and I am Aharon very grateful for this.

    Keep up the fantastic work, John
    It’s been enjoyed in Antwerp – Belgium

    Yours Sincerely,

    Tim

    • John Dickinson
      Reply

      Hi Tim, thanks for your feedback. I’m glad to hear you’re enjoying the series. Best, John.

  27. John Carlson
    Reply

    John, thank you for this interview. It has provided me with some more insight to the industry. I am very interested in special effects, 3d modeling and compositing. My website is just a test page that i haven’t really had anytime to work on, due to college work and also being in the process of teaching myself After effects, Apple Shake, and Maya. This was a really informative interview and i will be sure to keep checking back for more.

  28. VFX-Anomaly
    Reply

    Well I must first say…
    Excellent job to you both.
    This was interesting in a Mograph Industry way,
    and a awesome incite and inside look at Aharon
    and how he got started and his opinions on the
    internet tutorials “Industry” as a whole.

    But if you think Andrew Kramer is doing repetitive styles
    and his tutorials are flat and dull,
    I need to say that you, and or your thoughts on
    This Phenomenon of online tutorials sales
    are lost in detail, you must understand
    that Andrew has a business plan, and that plan was based
    off the responses he received from his older tutorials
    from the COW, and that his personality is what made him popular,
    I.E this makes or breaks anyone who deals with the public
    in a personable way like tutorials are.

    My Big Tip of The Day for the rest of you who are trying
    to sell yourselves and your products… is to be light hearted
    and humorous, and most of you are, but when it comes to your tutorials it seems if you buy one, you need to buy another to continue where the first left off,
    in order for you feel you had a complete
    instructional lesson.

    The bottom line is you are all leading the way for
    all of us just entering this industry, you will never be forgotten
    for your efforts, and you all have a personality to each his own.
    But…
    I feel you all have a competitive drive to out do each other
    and that is fine, but remember that you all have a something to bring to the table, and that you all are incredible, but maybe not as popular, and that can not be taught, you are who you are!

    Good luck to you all!

    • John Dickinson
      Reply

      Welcome back to Motionworks. I’m not sure I quiet understand you, who said AK’s tutorials are flat and dull? Whose thoughts are “lost in the detail” Detail of what? Who are you referring to as the “the rest of you”? Your comment is greatly appreciated and would be even better if you could clarify yourself…

      best, John.

      • VFX-Anomaly
        Reply

        To answer your reply John,
        I’m the one who said they were flat and dull!
        Now of course I was being facetious, I though it was funny while I was reading it before I posted it,
        I thought I would ramble on
        Not really knowing what I was trying to say
        And as usual it seems I succeeded 🙂
        Let me just say, Loved it good Job!

        VFX-Anomaly

        • John Dickinson
          Reply

          Yeah, sorry VFX it kind of read like a ramble, with the humour somewhat lost. Thanks anyway. John.

  29. Klas
    Reply

    Yet another super interview!!
    Thank you John and Aharon!

    //Klas

    • John Dickinson
      Reply

      You’re welcome Klas, glad you enjoyed it. Best, John.

  30. Jeff
    Reply

    Thanks for the AE in Toronto shout out!

    • John Dickinson
      Reply

      You’re welcome Jeff. I think I’m going to make a guest appearance in November 🙂 Best, John.

  31. steve
    Reply

    Thanks so much, this stuff truly is priceless! I think we are seeing here on sites like this the future of learning.

    • John Dickinson
      Reply

      Thanks Steve. Best, John.

  32. Michael Thomas
    Reply

    I absolutely love this unPlugged sessions. So much information(free), information is is just widely available. Please Keep up the great work, I am definitely a fan of this site.

  33. Michael Thomas
    Reply

    Loved it, absolutely amazing!

    • John Dickinson
      Reply

      Thanks Michael.

  34. Chrisbo12
    Reply

    How in the heck did this get by me? Thank you so much for the shout out of our Toronto user group (http://www.aeto.ca) I can’t believe I didn’t see this earlier. It was great meeting up with you in NY in August Ahron. Really great interview guys.

    • Chrisbo12
      Reply

      Oh and Harry gave us a little demo of the Holomatrix plug-in. Very cool indeed.

    • John Dickinson
      Reply

      Glad you caught up with this interview Chris.

  35. Elliott
    Reply

    Just sat and watched hours of these unplugged episodes. Thanks for putting them up and great work with the site! Will definitely keep checking back for updates.

    • John Dickinson
      Reply

      Thanks Elliott, great to hear you’re enjoying them. Best wishes, John.

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