The Talking Dead

At Capacity we have the pleasure of being able to work with some amazing clients on incredible projects, and a while ago we were asked by AMC to pitch for “The Talking Dead”, an after panel show for the “The Walking Dead”. The brief was to design a package that was reminiscent of the parent show, while staying fun, light hearted and within network branding.

Early in the animation stage we decided the type had to be the hero; it had to hold attention and feel fun. Having developed MovieType for Cinema 4D, I knew it would be the best tool to experiment with and find something that hit all the marks we were aiming for. I went through a number of different ideas before selecting certain moments from each setup and amalgamating all into one connected sequence. MovieType’s flexibility in that process was integral, as its type tools can be easily combined to create unique animations, which look complex but are simple and procedural to create.

What I like most about this workflow is allowing the playback time to continuously play, while tweaking the timing curve and adjusting parameters until the animation is looking just right.

As you can see in the Object Panel above, it was a pretty light scene. In the videos below you can see all the tools in context, showing each of the MTDolly (a MovieType camera tool) compositions around the pivotal moments in the animation, plus a wide shot of the animatic.

http://vimeo.com/71743471

http://vimeo.com/71743482

http://vimeo.com/71743495

http://vimeo.com/68235385

I was really stoked we were able to work on this project. Being a big fan of the The Walking Dead, I got a kick out of watching The Talking Dead show every week and knowing I had a hand in the show’s design.

Studio: Capacity
Creative Director: Ellerey Gave
Brett Morris: Design/Modeling/Lighting/Animation
Designers: Blake Flawley, Kenny Lutz

Learn more about MovieType for Cinema 4D

Discuss
  1. Jim Hines
    Reply

    Hey, thanks for this walk through. It’s very, very helpful. How do you get that dark shiny look on the bottom of the text. Is that the text’s material reflecting the world (?) or (?) – Thanks again. Cool open.

    • Brett Morris
      Reply

      Hi Jim,

      All that shininess comes from the materials and lighting. The material itself was color gradient with high reflection, balanced with the reflective disc’s luminance value. I find adding subtle gradients in anything reflecting adds a lot of production value and steers away from the ‘clean’ CG look.

      Cheers,
      Brett

      • Jim Hines
        Reply

        Thanks Brett.I’ll experiment with that.

        Love what you did for the NFL Network. You guys do good work over there.

        Carry on.

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