Rhipe Cloud Computing

Stefan Wernak and the team at Sydney-based The Magnificent Itch created this masterfully animated spot. I asked Stefan to tell us a little more about the process:

“I animated the characters in Maya with simple surface shaders to get a 2D look. Everything else was animated in After Effects including all the 2D flashes and glints. I kept the character animation style simple as the deadline was pretty tight and it’s great to be able to do lot’s of 2D tricks like breaking bones and squash and stretch to add some zing to it. We love doing character stuff and mixing 2D and 3D.”

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