For this project my brief was pretty open but I had to include graphic elements from the Crime and Investigation network’s existing identity along with key words and footage from various ci programs. The channel tagline was “look closer” so I decided to use glass panels similar to the glass slides one uses to examine specimens under a microscope.
After extensive testing in Cinema 4D I decided to create a single hero plate and then duplicate that in After Effects. I would have loved to do all the animation in Cinema 4D but there wasn’t time. The main vision base was cut to an audio track which I then used to get the timing for the camera moves. All of the movement is done using the After Effects’ camera. Depth of field is used throughout to push and pull focus onto the main hero panel.
The background is a combination of an existing ci background and Fractal Noise. The color grade was done using the Curves effect and Add Grain was used over the whole thing via an adjustment layer to help integrate all of the elements and to give the spot a more filmic look. Prior to the final render the project was set to float to minimize banding and blow out the whites while leaving subtle details intact.
The comparison movie will give you a clear idea of what the base edit for this spot looks like. You’ll notice that some of the shots in the final spot differ from the edit. In those cases I replaced shots with others that I felt worked better, particularly some of the darker shots. Also notice that much of the vision is poor quality; to clean it up I used the Remove Grain effect as well as tweaking the contrast of many shots for consistency and clarity.