For this spot the client requested a 28 Days Later look for the graphics. It can be challenging to be creative (without doing a complete rip-off) when given very specific guidelines for how the design should be. In this case I decided to use the red and black grungy look of 28 Days Later as a basis for my own unique look.
The logo was designed in Adobe Illustrator using Helvetica Inserat then taken into Photoshop and roughened up using textures I found at the StockXchang and StockXpert, various organic brushes to add detail, layer styles and blend modes. The background uses this texture as a base combined with other textures. StockXpert is great if you can’t find what you are looking for at StockXchang, it’s cheap and you can choose the resolution you require.
The footage in the spot is pretty old and poor so I gave it a simple color grade (increased the contrast mostly) and a vignette. Since the full frame graphics give the spot it’s impact, this is where I spent the most time. I really wanted them to look as if they were from a film trailer. The basis of these graphics is an oversized version of the logo moving up, down or across the screen. Since you can never completely read the text of the logo it adds intrigue to the spot which culminates with the entire logo being revealed at the end. A soft feathered spotlight moving across the dark background adds depth and mood.